We’ve put together a campaign that you can promote to clients, to reinforce the value of seeking mortgage and protection advice.
Why it’s important for your business
There’s a whole range of reasons as to why consumers may be considering going directly to a lender to arrange a mortgage, whether it’s a remortgage, or simply going it alone using the large amount of technology and self-help guidance available online. Many may also not see the immediate value of seeking the expertise of an adviser, or worse still, mistakenly believe that they will get a better deal themselves.
It’s therefore essential to take as many chances as you can to promote the reasons why consumers should come to you first, what you can do for them, and why they will be better off as a result.
Bear in mind that you face stiff competition from lenders – those seeking a remortgage will have received numerous communications from their lender with seemingly tempting deals available, the lender using their stored data to target the consumer at the right moment in their mortgage.
Similarly, there has never been such availability of online information as the present – it can seem to some that mortgage advisers are out there to work for themselves or in the lenders’ interests, and it can appear that it is instead easier to use price comparison websites and go directly to a lender, which in the process can lead them to unwittingly select an unsuitable product and miss out on vital protection cover in the process.
Challenge perceptions
Our campaign is centred around presenting the many great reasons why consumers should seek professional mortgage & protection advice before committing to a mortgage, remortgage or insurance product. We’ve got a range of communications available that you are able to use in your channels, whether it’s blog postings, email content and social media updates.
Explore the pages within the HLPartnership Business Booster site to see what we’ve got and think about how you can use this to get the message home to both your existing customers and any new leads.
