We’ve put together a 10-step guide on how to create LinkedIn job advertisements, to help you navigate your way through promoting your roles online to the right audience.
Before you get started, you will need two things; a personal account on LinkedIn and a Company Page for your business. You can find details on joining LinkedIn here if you need them.
You can either post a job on LinkedIn for free, or choose to pay a fee to promote the role, which LinkedIn says enhances the volume of people that views your ad by three times.
1. Head to www.LinkedIn.com.
2. Click ‘Post a Job’ in the top right of the screen.
3. Select your company, the job title being recruited and the location where the job will be based.
4. Fill in as many of the fields as you can, and to maximise visibility of your job on LinkedIn, try to select three job functions and three industries that your company works within, as long as they accurately reflect the position and what your company does.
5. Create a short job description and try and keep to 4-6 bullet points for maximum impact.
6. Click continue once you are happy with the above details. The next page will ask you to select some skills that you’d like your ideal applicants to have, the number of years’ experience you are looking for, and the level of education that is desirable in your ideal candidate. Be careful to try and balance the specific elements whilst also opening up your available role to the right number of applicants. There is a danger that by being too specific, you discourage otherwise talented individuals from applying for the role.
8. On the next page you will be asked to set a daily budget for your job listing, if you are seeking to promote your job advert. This page will give you estimates of the volume of applicants it expects to apply for the role compared to your budget – review this element carefully before making your final decision here.
9. Follow the next steps through to publish your advert, and then keep an eye out to see the list of applicants growing over time, LinkedIn will notify you and let you sort through CVs and application forms with ease.
10. Once you have gathered a sufficient range of applicants for you to hold interviews, you may wish to then turn off your LinkedIn advert to reduce any advertising fees, if applicable. You can then proceed to run a range of interviews and selected the desired candidate to join your business.
