It’s essential to make your business stand out from competitors and create memorable marketing messages to talk about your company – there’s thousands of firms across the country offering similar services, so think about what makes yours different. Chances are, it’s you.
Regularly ask yourself, ‘what’s in it for the client?’ and make sure you can deliver everything that they demand – and try to exceed those expectations where you can. Get as much feedback as you can from your clients, and listen to what they’re saying.
No one knows your business better than you. Through your hard work, you know everything that your business has to offer, and you’re in the perfect place to develop some great marketing ideas to truly help your clients where they need it the most, to put your business to the front of their mindset.
Marketing helps to get your business noticed.
Advertising, whether paid for or achieved organically plays an essential role in generating leads and eventually, acquiring custom. It is important to set aside an advertising budget, work out who you want to target and create a clear channel plan which will outline where adverts will be placed and what the messaging will be. However, it doesn’t just stop there, you need to think about how you will capture your leads and cultivate relationships to turn a prospect into a customer and retain them.
Essential Compliance checks before you get started
The content we have here in the HLP Business Booster is pre-approved by Compliance, designed to create a library of campaigns that can be quickly put together and shared to your audience.
However, before you get started, it’s worth bearing in mind that we all work in a highly regulated industry, and a marketing campaign that may work well for one firm, may not be so appropriate for your firm. Therefore, we ask that before you share anything to your clients, please notify the HLP Compliance Team of what you intend to share, and they’ll run through a few quick checks and give you the approval to do so, if all is OK.
Simply download your desired pre-approved campaign documents from this website, and share your plan with Compliance, using the email address compliance@hlpartnership.co.uk.
Once the Financial Promotions team in Compliance have reviewed your plan, they will give final approval for your business to then distribute or publish the documents and put the campaign live into the market.
