As a mortgage adviser, it’s essential to establish trust and credibility with potential clients in order to stand out in a competitive market. Utilising video as a marketing tool can aid in achieving this goal and help to promote your mortgage advice services. In this article, we’ll delve into how video can help you connect with potential clients, establish yourself as a trusted and credible source of information, and ultimately, increase your reach and grow your audience.
First and foremost, it’s crucial to understand the impact of video on consumer behaviour. According to a study by Hubspot, video is the most effective type of content for generating leads. Furthermore, it’s been found that including a video on a landing page can increase conversion rates by 80%. This is because video is a more engaging and interactive medium than text alone, allowing for a deeper connection with the audience.
One effective strategy to promote your mortgage advice services is by creating educational videos. These can include information on the mortgage process, tips for getting approved for a mortgage, and explanations of different mortgage options. By providing valuable and informative content, you’ll establish yourself as a trusted and credible source of information, making it more likely that potential clients will turn to you when they’re ready to apply for a mortgage.
Another strategy is to share client testimonials through video. Testimonials are a powerful marketing tool as they provide social proof that you’re good at what you do and give potential clients a glimpse into the type of service they can expect from you. These can be short, candid videos of clients talking about their experience working with you, which can be shared on your website, social media, and other platforms.
By creating a series of videos, you’ll be able to provide potential clients with a comprehensive overview of the mortgage process, helping them feel more informed and prepared.
Lastly, utilise video to showcase your personality and approach to working with clients. This can be done through a video that talks about your background and qualifications, or by showcasing your office and team. By creating videos that showcase your personality and approach to working with clients, you’ll be able to differentiate yourself from other mortgage advisers, making it more likely that potential clients will choose to work with you.
In summary, video is a powerful tool for promoting mortgage advice services. By creating educational videos, sharing client testimonials, creating a series of videos that cover different stages of the mortgage process, and showcasing your personality and approach to working with clients, you’ll be able to establish trust and credibility with potential clients and increase your reach in the industry.
