As a mortgage adviser, having a website that effectively showcases your services and attracts potential clients is crucial to building your business. One key component of a successful website is a well-designed landing page, which is the first page a visitor sees when they arrive on your site. In this article, we will discuss how mortgage advisers can create website landing pages and the tools they can use to create them.
When creating a landing page, it’s important to have a clear understanding of your business goals and the needs of your target audience. A landing page should be designed to be visually appealing, easy to navigate, and provide a clear call-to-action (CTA) that encourages visitors to take the next step. Additionally, it should include a form to capture leads and make sure that your page is mobile-friendly.
There are several tools available to help mortgage advisers create a landing page, some of the popular ones are:
- WordPress – WordPress is a popular website builder that allows you to create a custom landing page using templates and drag-and-drop functionality. It also offers a wide range of plugins, such as Gravity Forms, which can be used to create forms for capturing leads and elementor which allows you to create pages using drag and drop features.
- Unbounce – Unbounce is a landing page builder that is specifically designed for creating high-converting pages. It offers a wide range of templates and tools for optimising your page, such as A/B testing and heat maps.
- Leadpages – Leadpages is another popular landing page builder that offers a wide range of templates and tools for creating effective pages. It also includes integrations with popular email marketing platforms, making it easy to capture leads and nurture them into clients.
- Instapage – Instapage is a powerful landing page builder that allows you to create pages that are optimised for conversions. It offers a wide range of templates, A/B testing, analytics, and integrations with popular email marketing and CRM tools.
Having a well-designed landing page is crucial for mortgage advisers looking to attract and convert potential clients. There are various tools available to help you create a landing page that is visually appealing, easy to navigate, and provides a clear call-to-action. Keep in mind your business goals, target audience, and make sure to include a form to capture leads, and make sure your page is mobile-friendly. With these steps in mind, you can create an effective landing page that will help you build your business as a mortgage adviser.
