As a mortgage adviser, social media can be a powerful tool to reach new clients, build your brand, and establish yourself as an expert in your field. However, to make the most of social media, you need to understand the 4 E’s: educate, empower, entertain, and engage.
Educate
The first E is educate. Social media is an excellent platform to share information and knowledge with your audience. As a mortgage adviser, you can educate your followers on a variety of topics related to mortgages, including the home buying process, the different types of mortgages available, and how to qualify for a mortgage.
When creating educational content for social media, it’s essential to keep your audience in mind. Your content should be informative and easy to understand, even for those who are not familiar with the mortgage industry. You can use infographics, videos, and blog posts to break down complex information into bite-sized pieces that are easy to digest.
Empower
The second E is empower. Empowering your audience means giving them the tools and information they need to make informed decisions. As a mortgage adviser, you can empower your followers by providing them with information on how to improve their credit score, save for a deposit, and prepare for the home buying process.
When creating content that empowers your audience, it’s important to be transparent and honest. Avoid making promises you can’t keep or providing false information. Your goal should be to help your audience make informed decisions, not to sell them a mortgage.
Entertain
The third E is entertain. While social media is an excellent platform for educating and empowering your audience, it’s also a place to have fun and show off your personality. By entertaining your audience, you can build a connection with them and create a more memorable brand.
As a mortgage adviser, you may wonder how you can entertain your audience without straying too far from your expertise. One way is to use humor or share relatable stories about the home buying process. You can also share behind-the-scenes content, such as photos of your office or team, to give your followers a glimpse into your world.
Engage
The fourth and final E is engage. Engaging your audience means creating a two-way conversation between you and your followers. By responding to comments, answering questions, and participating in discussions, you can build a stronger relationship with your audience.
To engage your audience on social media, it’s essential to be consistent and active. Make sure to respond to comments and messages promptly and participate in relevant conversations. You can also create polls or ask questions to encourage your audience to share their thoughts and opinions.
Social media can be a powerful tool for mortgage advisers to reach new clients, build their brand, and establish themselves as experts in their field. By focusing on the 4 E’s – educate, empower, entertain, and engage – you can create content that resonates with your audience and helps you achieve your social media goals.
