Image credit: Robert – stock.adobe.com The way people search for mortgage advice online is evolving, driven by advances in artificial intelligence (AI). For mortgage advisers,

Creating an inviting and warm atmosphere at your high-street mortgage office is crucial for attracting potential clients. Making a positive first impression and ensuring that

I am frequently asked by mortgage advisers whether they should outsource their marketing efforts or build an internal marketing team. Marketing is a demanding part

Guiding clients towards the right insurance policy can often feel like navigating a labyrinth. Despite the undeniable benefits of adequate coverage, clients frequently exhibit reluctance

“Don’t do something because others are doing it, do it because it aligns with your target audience. “ Introduction All too often, mortgage advisers fall

Download our handy guide on how to create a marketing campaign. Remember to ensure compliance with regulations by following our Financial Promotions Policy & Guidance

Drawing on data from UK Finance, we have compiled an insightful lending outlook specifically tailored to the mortgage market. This comprehensive report provides a holistic

We have developed a useful poster to enhance consumer understanding, incorporating key considerations for creating consumer-facing content within the framework of the Consumer Duty Regulation.

Before engaging in any marketing activities and submitting materials for approval by financial promotions, we kindly request that you familiarise yourself with HLPartnership’s financial promotions

Hosted By: Kenneth O’Callaghan, Head of Marketing – HLPartnership Jeff Knight, Director – The Mortgage Marketing Forum

Hosted By: Kenneth O’Callaghan, Head of Marketing – HLPartnership Jeff Knight, Director – The Mortgage Marketing Forum

Hosted By: Kenneth O’Callaghan, Head of Marketing – HLPartnership Jeff Knight, Director – The Mortgage Marketing Forum

Hosted By: Kenneth O’Callaghan, Head of Marketing – HLPartnership Jeff Knight, Director – The Mortgage Marketing Forum

Hosted By: Kenneth O’Callaghan, Head of Marketing – HLPartnership Jeff Knight, Director – The Mortgage Marketing Forum

While attracting new clients is undoubtedly important, it is equally essential to focus on nurturing and supporting existing clients after providing them with advice. By

With countless potential clients relying on search engines for answers to their pressing questions, it becomes imperative to understand what they are searching for and

In the ever-evolving world of mortgage advice firms, effective marketing strategies are vital to stand out from the competition and attract new clients. However, all

Elon Musk once stated, “Brand is just a perception, and perception will match reality over time.” This thought-provoking quote highlights the dynamic relationship between branding

In the realm of branding, establishing a strong and authentic connection with customers is paramount. One powerful tool for achieving this connection is by tapping

During a recent Mortgage Marketing Programme webinar, industry expert Jeff Knight of the Mortgage Marketing Forum emphasised the importance of adopting marketing strategies that are

In today’s competitive market, mortgage advice firms face numerous challenges in standing out from the crowd. With an abundance of similar services and a sea

We are pleased to announce that the latest updated content is available on the HLP Business Booster website. As part of the latest update, we

Please read HLPartnership’s financial promotions policy and guidance before conducting any marketing activity and before getting material approved by financial promotions to ensure that it

HLPartnership has been listening closely to the feedback provided by our members, and we understand that social media approval is a major challenge for many

As a mortgage adviser, social media can be a powerful tool to reach new clients, build your brand, and establish yourself as an expert in

As a mortgage adviser, having a website that effectively showcases your services and attracts potential clients is crucial to building your business. One key component

As a mortgage adviser, promoting your business online can be a great way to reach potential clients who are actively searching for mortgage-related services. Platforms

Mortgage advisers have the opportunity to use social media platforms, like Instagram, to expand their reach and promote their business. Instagram, in particular, can be

The UK mortgage market is forecasted to experience a slowdown in 2023, returning to pre-pandemic trends, with a decrease of 15% in overall mortgage lending,

As a mortgage adviser, staying ahead of the competition and generating new business enquiries is crucial for success. One platform that has proven to be

With around 1.8 million fixed-rate mortgage deals scheduled to end (UK Finance), this presents a significant chance for advisers to assist clients in finding the

As a mortgage adviser, it’s essential to establish trust and credibility with potential clients in order to stand out in a competitive market. Utilising video

In the first of this series of short videos, we look at how search engine marketing auctions work. The video will cover essential SEM principles

An overview of the fundamentals of Search Engine Marketing and how it differs from Search Engine Optimisation (SEO).

Marketing is about attracting attention, and inciting action. It’s about keeping customers and prospects informed, letting people know about what you have to offer – and making them think, why should I come to you for advice?

Often overlooked, your brand could be your businesses’ most valuable asset. Are you giving it enough attention?

Creating an effective brand name can be challenging, but done correctly, it can transform your business.

Client retention is crucial for any business, and according to the FCA, advisers lost 60% of their clients at remortgage in 2020. This highlights the

At HLPartnership, we’re often asked to help out with social media posts & advertising, whether it’s providing ideas, inspiration, or templated content. To the uninitiated, posting about your business online can seem daunting, but the reality is that it’s no different to promoting your business through any other medium.

In order to generate custom, you need to make people aware of your existence, and there are many ways to do this. Here are some

We’ve put together a campaign that you can promote to clients, to reinforce the value of seeking mortgage and protection advice. Why it’s important for

Nearly half of homeowners have never remortgaged their properties, despite the fact it could save them hundreds or even thousands of pounds a year. While